Shield & Safety: A New Standard in Corporate Stewardship

Recognition Through Professional Media Advocacy

At the Larry Pickett Foundation, we believe that when a business invests in the safety of its community, that investment should be recognized, celebrated, and shared. Our Shield & Safety Corporate Sponsorship Program moves beyond traditional philanthropy, offering a strategic partnership that combines life-saving impact with professional media advocacy.

We don’t just acknowledge your gift; we feature your mission.

Every premier sponsorship is paired with a dedicated professional film production designed to showcase your business’s leadership. We produce high-impact, broadcast-quality videos that feature your team and leadership, explicitly highlighting your vital role in raising the funds necessary to equip your local first responders.

These videos serve as a powerful testament to your community impact, showing—rather than just telling—how your business stands as a pillar of protection for the district. By documenting the direct link between your generosity and the arrival of new, life-saving equipment, we ensure that every resident in your area knows exactly who made their community safer.

Founded on Valor

The Larry Pickett Foundation is rooted in a documented legacy of selfless service and decisive action. In August 2025, Larry Pickett Sr. and Larry Pickett Jr. successfully rescued a driver from a burning vehicle—a life-saving act that resulted in several of the nation’s most prestigious commendations for heroism.

For his extraordinary actions, Larry Pickett Jr. was decorated with the Soldier’s Medal, the Army’s highest award for distinguished heroism in a non-combat situation. This rare honor was approved by the Pentagon and presented on behalf of the White House. Additionally, both Larry Sr. and Larry Jr. were recognized as recipients of the Charles W. David Jr. Legion of Honor Gold Life Saver Medallion and the Salute to Champions award. Later this year, the foundation’s leadership will be further honored with the Silver Cross for Heroism from the Legion of Valor.

This standard of excellence, bravery, and integrity serves as the cornerstone of the foundation. These same values are applied to every corporate partnership, ensuring total transparency and a relentless commitment to the safety of our nation’s first responders.

The “Delivery Day” Guarantee

We understand that for a business, transparency is paramount. To ensure total accountability, all professional media assets—including our custom 60-second commercials and social media spotlights—are produced after the equipment has been successfully funded and delivered to the fire department.

As a premier partner, your team is invited to join us for “Delivery Day,” where we capture the exact moment your contribution puts life-saving gear into the hands of local heroes. We don’t just tell people you gave; we show them the impact you made.

Marketing with a Mission

Through our specialized production capabilities, we provide your brand with:

• Broadcast-Quality Media: Custom content featuring your business alongside local first responders.

• Hyper-Local Targeting: Social media campaigns pushed directly to the residents in the zip codes you serve.

• Tax Efficiency: As a recognized 501(c)(3) nonprofit, 100% of your sponsorship is tax-deductible.

How to Get Started

We manage our partnerships to ensure maximum efficiency and nationwide reach. To explore how your business can become a Shield of the District, please select an option below: